I’m planning some new courses for this year. The newest one will be coming out very soon. I do have some updates that I’m getting ready for WordPressStrategies.com with the release of 2.9.1 as well as some more plugin reviews as well as some extra bonuses.
But what I’d really like to know is what should I do next? How can I help? Instead of me telling you what courses I have planned to release I’d like to know where you are stuck and what you would like to know next? Normally I would just ask you to comment below (and you still can if you like) but not everyone is comfortable public posting where they are having challenges so if you Click Here (opens in new window) you can let me know privately where you are stuck.
This will help me know how I can help you best by providing the training sessions or blog posts you want to see more of.
Thanks in advance to posting your challenge.
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All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
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training
This has to be one of the most overlooked mistakes. And it’s not the fact that upsells are done wrong. The biggest mistake is that they’re not done at all.
First, let’s clarify what an “upsell” actually is. An upsell is an offer made at the time of ordering to make additional sales to that visitor.
Think of it like this… If you’ve ever gone to a fast food restaurant such as McDonalds and you place your order for a hamburger and a drink they always ask “Do you want fries with that?”
That’s the best example of an upsell. Think about it – even if you order their combo meal they ask “Would you like an apple pie with that?”
You should have a predetermined upsell item to offer for any of the key items you sell. By doing this, you’re making a suggestion of something that would normally go along with that item that is a no-brainer for them to add without thinking. So they add it.
Of course, by applying this strategy you can increase your sales time after time. In many cases sales have increased dramatically. In one case we offered an upsell and 75% of the buyers took it.
We were selling a $97 product (Affiliate Tool Generator) and upselling a bundled package for a total of $147 which is, of course, an increase of $50 per sale.
Just imagine if only 25% of 100 buyers took the upsell? Instead of making $9,700 you would make an additional $2,425 simply by
suggesting a related item to go along with what they are already buying. The key thing is to make it a related item. You obviously would not offer them steak sauce if they were ordering a fish sandwich.
Another mistake is offering too many items. I’ve seen several websites where you go from one upsell page to another upsell to yet another upsell. Some call this “Upsell Hell”.
This strategy causes major confusion.
Just imagine you go to place the order and you are presented with a page with the upsell with two buttons, “Yes take the offer” or “No, I just want the one item” and then you go to another page with another offer and so on.
After some point you either get to place your order, get confused about what you are ordering, or just get frustrated and leave. Obviously this is not a good thing to have happen on your order page.
So be sure to increase your order totals by adding the upsell strategy to your sales process. Just be sure you follow the guidelines above.
This is an just one of the mistakes from my book “50 Biggest Website Mistakes” check it out at http://50biggestwebsitemistakes.com
Technorati Tags: conversion, marketing tip, Sales, upsell, web strategy
All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
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Happy Holidays!!
I hope you aren’t getting too stressed out with everything going on this time of year!
My friend and colleague Valerie Dawson recently sent me two of her most popular products.
I liked them so much that I asked her if she would mind if I pass them along to you. Valerie agreed!
So I’m sending you these TWO gifts, they are really cool!
Here’s what they are:
Gift #1: “Setting New Resolutions That Stick!” Guidebook. This PDF guide shows you:
- The best ways to avoid the 15 common resolution mistakes
- How to stay motivated and on track to reach your goals
- Simple strategies to have the happiest, most prosperous year ever!
Gift #2: “Time Management Booster” MP3 Audio. This relaxing 21 minute program will help you to:
- Stop those time-wasters that seem to eat up your day
- Overcome “overwhelm” and get on top of your “to do” list
- Be a LOT more productive – and more profitable!
http://www.thedawsonmethod.com/frankssgifts/
With all the craziness going on in the economy, it often feels like some things are spinning out of our control.
It is very important to NOT focus on things that we have no control over and to put our energy and focus on those things that we DO have control over.
What do you still have control over?….
- Planning Your Future. Change what is not working by setting new goals to create better days ahead!
AND
- Your Time. Learn to spend your time wisely to accomplish more and have more fun!
You’re going to LOVE Valerie’s goal setting guide and time management audio!
But there is a catch! (however, it’s a good one!)
I want you to share these two gifts with your family, your friends, and your co-workers.
While you’re thinking of it now, just forward this email to everyone you can think of so you can “pay it forward” and share the gifts!
Here’s the page where you can claim your gifts!
http://www.thedawsonmethod.com/frankssgifts/
Wishing you JOY and HAPPINESS in the New Year!
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All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
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Valerie Dawson
I was surprised to get a Google Alert this evening stating that I had made Red Hot Copy’s 50 Coolest Marketers list. This is quite an honor for me to be recognized along with many of friends and several marketers I look up too. Thanks Lorrie for the honor of being on your 2009 list!
If you are unsure of what a Google alert is let me explain. This is a service that Google is working on it is currently still in beta but you can visit the url http://www.google.com/alerts.
When you get there you’ll see a form, simply enter the search term you are wanting “alerted” about the type of results you want for that search term such as news, blogs, videos, etc. I usually select comprehensive to include all types. select a couple other options as well as how you want it delivered either as a feed or sent to an email address I prefer to have mine sent to an email so that any new Alerts hit my in box. I have several set up for things I want to keep up on but I also have an alert set up for my name. If you don’t have one set up I’d suggest at least creating an alert for your name.
It’s pretty interesting to see how quick I receive an alert after I make a blog post. It’s also really cool when you get an alert like I got today.
I think the the “50 Coolest” list thing is a pretty cool idea. If you are reading this leave me a comment about a Blog you think is cool when I get the results i’ll post them in my own 50 coolest list! so go ahead leave your nominee in the comments below.
Technorati Tags: coolest Marketers, Google, Google Alerts, red hot copy
All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
Tagged as:
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Google,
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red hot copy
Ok this isn’t what it sounds like…
It’s not some promotion for a website dating service just a quick tutorial on how to add todays date on your webpage.
When creating a sales letter web page we like to include today’s date it creates the thought that the page is fresh and new and is proven to help conversion.
It is really an easy technique to implement.
I use a javascript include to do this, the main reason is to keep the code cleaner for the search engines to spider without having to sort through javascript code.
Anyway to get started just right click on your mouse (mac users ctrl + click) on the link below and download this file to your computer and then upload to your web site.
http://www.frankdeardurff.com/files/date.js
On your webpage insert the following code where you want the date to appear. (note if you have uploaded the script to a differnet location than where the page is you will need to be sure to check the path to the script and put that in the source path (src=”") below.
<script src="date.js"></script>
Another good place to use a similar script is in the footer where you always want the current year for your copyright.
Right click and save this file and follow the similar steps above.
http://www.frankdeardurff.com/files/year.js
<script src="year.js"></script>
I hope you find this useful for your website.
Technorati Tags: calendar date, date, date code, date on website, HTML, JavaScript, JavaScript programming language, Technology/Internet
All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
Tagged as:
calendar date,
date,
date code,
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HTML,
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