This is a common mistake on many websites and that is either a non-existant or weak guarantee.
There are many misconceptions about using a guarantee on the website. I’ve heard some discussion about the fact that if they add a guarantee to their website they are afraid that brings to light the possibility that the buyer can return the product.
I think that’s the furthest thing from the truth. In fact by not having a guarantee on your website makes the buyer think that the product is either, a possible scam, OR you do not have enough faith in the product to warrant a guarantee.
Of course there is always the possibility you simply forgot to add the guarantee to your website. Here are some things to consider when creating or updating the guarantee you have.
Most merchant accounts and payment processors want or require you to have a guarantee policy easily displayed on your website, be sure to check out what they require and adjust accordingly.
Be sure to make your guarantee “look” like a guarantee policy. Many times I see this section look like the normal sales copy on the page or if there is a box around it, it resembles the other boxes on the page.
What I’ve found to work well is add an image that resembles a certificate as a background image or create (or have created) the whole thing as a graphic to easily place all of the elements you want in that area.
Also what is appealing is to add an official seal to that area. You can easily find these at either istockphoto.com or fotolia.com both of these stock photo websites will allow you to purchase at a very reasonable price both the certificate and seal images to use on your website.
Finally, don’t leave any doubt about what your policy is, explain the details and be sure that it fits the offer. You wouldn’t use the same policy for a live event, teleseminar or webinar that you would for say an ebook, physical product, or services rendered. Simply do a little research what others may be doing and then modify to meet your needs and of course test to see what gets you the best conversions.
Feel free to check out any of my websites as an example.
All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
Ok maybe this one isn’t a mistake but a missed opportunity!
If you’ve ever done any training what so ever or maybe provide examples of how to do something to your friends or coaching group maybe you’ve made this mistake.
Lets say you’re explaining how to do something with an email address, like setting up a mail account or filling out a form on your membership group or something and you use an email address as an example.
and obviously you don’t want to use your own email address so you make up one! THAT is the missed opportunity.
Instead of displaying some made up email address or an email address you have no control over create one that forwards to an auto responder.
Personally I use me@that1domain.com I own the domain that1domain.com so I simply created a forwarder in my control panel that points to a subscribe by mail autoresponder. You can do this with ANY autoresponder company and it gives you yet another way to capture a lead and or get a marketing message to a client.
For more tips like this one be sure to sign up to my newsletter in the box above or visit 50biggestwebsitemistakes.com OR WebPageSecretsRevealed.com where I’ll be covering topics like this and more!
Also you can send an email to me@that1domain.com to see my example 
All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
Image alt tags are often over looked on many websites.
First let me explain what an image alternate (alt) tag is before going to its use and purpose.
Originally when the internet started everything on the web was text because connection speeds were limited; as technology improved so did web pages. At that point images started making an appearance on the web pages, but not everyone had the faster speeds. Well, faster speeds for that time which would have been 9.6 Kb/s (9,600 bits per second). Todays speeds average 1,200,000 bits per second or faster, actually my current connection at home is 10,000,000 bits per second, amazing the difference 20 years makes.
Since some web visitors early on had slower connections they would turn off the ability for images to load in their web browser. This is where the alternative tags (alt tags) come into play.
The website owner would add a tag to the web page code for the image to display discriptive text as an alternative to the image, so that if the images were turned off the web page still made sense.
Today some website owners still add alt text not so much for the same reason as an alternate to the image but to compliment the image.
With today’s technology if you hover over (place your mouse over an object with out clicking) the alt text will be displayed as small text box floating over the image in most web browsers.
Most people just add an image descriptor which there isn’t anything wrong with doing this, but the marketing mistake I want to point out here is that they forget to add keywords to the tag.
Keywords are buzzwords that visitors use in search engines to find your site. What many website owners don’t realize is that search engines read your alt tags too. So in my opinion, the alt tag is forgotten real estate that many marketers forget about.
It doesn’t take an experienced web programmer to add an alt tag to your web page images.
Here is an example of HTML code for a normal image WITHOUT an alt tag.
<img src=”http://www.that1domain.com/sampleimage.gif”>
Now for a sample of HTML code WITH an alt tag inserted.
<img src=http://www.that1domain.com/sampleimage.gif” alt=”This image shows web resources you need”>
Not a lot a difference between the two but by adding the alt tag I added another instance of web resources to my page.
I hope you found this information useful if you liked this tip check out:
http://www.50BiggestWebsiteMistakes.com
All the best and much success.
Frank Deardurff – That One Web Guy!
All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
