Just a quick message to let you know I’m completely redoing my popular WordPress Strategies Class!
This will be a Live webinar series of 90-minute sessions, over a 5 night period. And all classes will be recorded and put into the members area to watch over and over as needed.
http://www.wordpressstrategies.com
I’ll also be covering MORE content then before as well.
Not only will I be going start to finish on utilizing WordPress for your business or hobby, I’ll be showing you different ways to use WordPress for other things such as membership sites, Ask campaigns and more.
Not only will you see case studies on these we’ll actually cover how to create each of these, including what themes work well, what plugins are good to use and so on.
I’ll also show how to modify and edit your WordPress theme using css and other techniques.
Of course since I’ve been teaching this course for a while now you’ll get instant access to all of the current content and troubleshooting tips that are in place.
http://www.wordpressstrategies.com
Simply visit the site, check out the details and register for the class you’ll be glad you did.
Be sure to do it soon though as I mentioned I’ve already been teaching WordPress Strategies for over a year now and my current students will be attending as well. I only say this because seats ARE limited since it is a webinar series.
One thing we get asked a lot “Is this membership a monthly subscription?” The Answer is no, it’s a one-time investment to your education with life-time access. Any updates to the member’s area are included, whether this month, next year or beyond as long as the site is active.
So join me in this webinar series…
http://www.wordpressstrategies.com
Until we connect again, I wish you all the best and much success!
Frank Deardurff III – That One Web Guy!

All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
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This is a tool that I use frequently. I’m on the go a lot and actually work off of 3 different computers for various reasons.
Using this tool makes it real easy to get files from one to the other even if it’s to my pc downtown. OR sharing with a friend states away.
Check out the video and then click this link to Drop Box find out about this free tool.

All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
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In my recent book “50 Biggest Website Mistakes” that I’ve just launched with Bret Ridgway, we talk about problems with website images one of them being website images being the wrong size and taking forever to load.
If you’ve run into that issue you’ll appreciate this video. If you’d like to find out more about the book visit http://50BiggestWebsiteMistakes.com
In this video I show you how to use Shrink-O-Matic which is a free application you can download obviously I receive no commission for promoting it I simple think it is a good application you’ll find useful.

All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
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This has to be one of the most overlooked mistakes. And it’s not the fact that upsells are done wrong. The biggest mistake is that they’re not done at all.
First, let’s clarify what an “upsell” actually is. An upsell is an offer made at the time of ordering to make additional sales to that visitor.
Think of it like this… If you’ve ever gone to a fast food restaurant such as McDonalds and you place your order for a hamburger and a drink they always ask “Do you want fries with that?”
That’s the best example of an upsell. Think about it – even if you order their combo meal they ask “Would you like an apple pie with that?”
You should have a predetermined upsell item to offer for any of the key items you sell. By doing this, you’re making a suggestion of something that would normally go along with that item that is a no-brainer for them to add without thinking. So they add it.
Of course, by applying this strategy you can increase your sales time after time. In many cases sales have increased dramatically. In one case we offered an upsell and 75% of the buyers took it.
We were selling a $97 product (Affiliate Tool Generator) and upselling a bundled package for a total of $147 which is, of course, an increase of $50 per sale.
Just imagine if only 25% of 100 buyers took the upsell? Instead of making $9,700 you would make an additional $2,425 simply by
suggesting a related item to go along with what they are already buying. The key thing is to make it a related item. You obviously would not offer them steak sauce if they were ordering a fish sandwich.
Another mistake is offering too many items. I’ve seen several websites where you go from one upsell page to another upsell to yet another upsell. Some call this “Upsell Hell”.
This strategy causes major confusion.
Just imagine you go to place the order and you are presented with a page with the upsell with two buttons, “Yes take the offer” or “No, I just want the one item” and then you go to another page with another offer and so on.
After some point you either get to place your order, get confused about what you are ordering, or just get frustrated and leave. Obviously this is not a good thing to have happen on your order page.
So be sure to increase your order totals by adding the upsell strategy to your sales process. Just be sure you follow the guidelines above.
This is an just one of the mistakes from my book “50 Biggest Website Mistakes” check it out at http://50biggestwebsitemistakes.com

All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
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Happy Holidays!!
I hope you aren’t getting too stressed out with everything going on this time of year!
My friend and colleague Valerie Dawson recently sent me two of her most popular products.
I liked them so much that I asked her if she would mind if I pass them along to you. Valerie agreed!
So I’m sending you these TWO gifts, they are really cool!
Here’s what they are:
Gift #1: “Setting New Resolutions That Stick!” Guidebook. This PDF guide shows you:
- The best ways to avoid the 15 common resolution mistakes
- How to stay motivated and on track to reach your goals
- Simple strategies to have the happiest, most prosperous year ever!
Gift #2: “Time Management Booster” MP3 Audio. This relaxing 21 minute program will help you to:
- Stop those time-wasters that seem to eat up your day
- Overcome “overwhelm” and get on top of your “to do” list
- Be a LOT more productive – and more profitable!
http://www.thedawsonmethod.com/frankssgifts/
With all the craziness going on in the economy, it often feels like some things are spinning out of our control.
It is very important to NOT focus on things that we have no control over and to put our energy and focus on those things that we DO have control over.
What do you still have control over?….
- Planning Your Future. Change what is not working by setting new goals to create better days ahead!
AND
- Your Time. Learn to spend your time wisely to accomplish more and have more fun!
You’re going to LOVE Valerie’s goal setting guide and time management audio!
But there is a catch! (however, it’s a good one!)
I want you to share these two gifts with your family, your friends, and your co-workers.
While you’re thinking of it now, just forward this email to everyone you can think of so you can “pay it forward” and share the gifts!
Here’s the page where you can claim your gifts!
http://www.thedawsonmethod.com/frankssgifts/
Wishing you JOY and HAPPINESS in the New Year!

All the best and much success in everything you do!
Frank Deardurff III - That One Web Guy!
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