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	<title>Web Strategist &#124; Frank Deardurff - That One Web Guy&#039;s, Online Marketers Blog &#187; Online Tips</title>
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	<link>http://www.frankdeardurff.com/blog</link>
	<description>Tips, Ideas and Recommendations About Things On The Web</description>
	<lastBuildDate>Wed, 18 Aug 2010 20:09:38 +0000</lastBuildDate>
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		<title>Email Copy Woes?</title>
		<link>http://www.frankdeardurff.com/blog/email-copy-woes/</link>
		<comments>http://www.frankdeardurff.com/blog/email-copy-woes/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 20:09:38 +0000</pubDate>
		<dc:creator>Frank Deardurff III</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Online Tips]]></category>
		<category><![CDATA[Online Training]]></category>
		<category><![CDATA[Webinar]]></category>
		<category><![CDATA[web strategy]]></category>

		<guid isPermaLink="false">http://www.frankdeardurff.com/blog/?p=506</guid>
		<description><![CDATA[My good friend and mentor Armand Morin is revealing his secrets about email marketing. http://fed3.me/emailcopy I actually work WITH and For Armand and I see the results he received from his email marketing. Truth is, just this morning I helped Armand put up a website, when we finished (about 2:30 am) Armand sent out an [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.emailcopyclinic.com/x.php?af=233610"><img class="alignleft" style="margin-left: 10px; margin-right: 10px;" src="http://affiliates.generatorsoftware.com/banners/ECC-125X125-v2.gif" alt="" width="125" height="125" /></a>My good friend and mentor Armand Morin is revealing his secrets about email marketing.</p>
<p><a href="http://fed3.me/emailcopy">http://fed3.me/emailcopy</a></p>
<p>I actually work WITH and For Armand and I see the results he received from his email marketing.</p>
<p>Truth is, just this morning I helped Armand put up a website, when we finished (about 2:30 am) Armand sent out an email and by mid-morning several orders had already came in.</p>
<p>All from sending out one email! You can do this too if you follow what he teaches in his email copy clinic.</p>
<p><a href="http://fed3.me/emailcopy">http://fed3.me/emailcopy</a></p>
<p>Check out the video Armand has there at the site, but I want to make this even more irresistible for you.</p>
<p>If you purchase Armand Morin’s Email Copy Clinic from my link I’ll register you for my upcoming webinar title “Learn About Auto Responders” as you may know auto responder services are what helps you manage your email marketing lists.</p>
<p>I’ll be covering about the different services and how to use them and a lot more.</p>
<p>So if you visit <a href="http://fed3.me/emailcopy">http://fed3.me/emailcopy</a> and place your order you’ll get both courses for one very low price.</p>
<p>Take a second and check it out.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Webpage Secrets Revealed Webinar Series</title>
		<link>http://www.frankdeardurff.com/blog/webpage-secrets-revealed-webinar-series/</link>
		<comments>http://www.frankdeardurff.com/blog/webpage-secrets-revealed-webinar-series/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:37:36 +0000</pubDate>
		<dc:creator>Frank Deardurff III</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business News]]></category>
		<category><![CDATA[Online Tips]]></category>
		<category><![CDATA[Online Training]]></category>
		<category><![CDATA[Webinar]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.frankdeardurff.com/blog/?p=492</guid>
		<description><![CDATA[Webpage Secrets Revealed starts next Thursday. This course covers many of the techniques I&#8217;ve used over the last 10+ years as a webmaster but explained in away anyone can &#8220;get it&#8221;. The webinar series is a LIVE 90-minute class each thursday evening for 4 consecutive nights covering a lot of things to help you take [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.webpagesecretsrevealed.com/x.php?af=1"><img class="alignleft" style="margin-left: 8px; margin-right: 8px;" src="http://affiliates.thatonecorp.com/banners/250x250-2.jpg" border="0" alt="" width="250" height="250" /></a> Webpage Secrets Revealed starts next Thursday. This course covers many of the techniques I&#8217;ve used over the last 10+ years as a webmaster but explained in away anyone can &#8220;get it&#8221;.</p>
<p>The webinar series is a LIVE 90-minute class each thursday evening for 4 consecutive nights covering a lot of things to help you take your websites to the next level.</p>
<p>The techniques covered in this class will work on regular webpages and many apply to things you can achieve in WordPress as well.</p>
<p>For more information simply visit <a href="http://www.webpagesecretsrevealed.com">http://www.webpagesecretsrevealed.com</a></p>
<p>Also there is an affiliate program for this course where you can earn $97 per sale. Feel free to visit my <a href="http://thatonecorp.com/affiliates">affiliate center</a> for details</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Cool File Sharing /Collaboration Tool</title>
		<link>http://www.frankdeardurff.com/blog/cool-file-sharing-collaboration-tool/</link>
		<comments>http://www.frankdeardurff.com/blog/cool-file-sharing-collaboration-tool/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 04:39:27 +0000</pubDate>
		<dc:creator>Frank Deardurff III</dc:creator>
				<category><![CDATA[Cool Web Site]]></category>
		<category><![CDATA[Online Tips]]></category>
		<category><![CDATA[Web Resource]]></category>
		<category><![CDATA[tech gadget]]></category>

		<guid isPermaLink="false">http://www.frankdeardurff.com/blog/?p=478</guid>
		<description><![CDATA[This is a tool that I use frequently. I&#8217;m on the go a lot and actually work off of 3 different computers for various reasons. Using this tool makes it real easy to get files from one to the other even if it&#8217;s to my pc downtown. OR sharing with a friend states away. Check [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>This is a tool that I use frequently. I&#8217;m on the go a lot and actually work off of 3 different computers for various reasons. </p>
<p>Using this tool makes it real easy to get files from one to the other even if it&#8217;s to my pc downtown. OR sharing with a friend states away.</p>
<p>Check out the video and then click this link to <a href="https://www.dropbox.com/referrals/NTI0NDQ1Mjk" target="_blank">Drop Box</a> find out about this free tool.</p>
<p><img src="http://frankdeardurff.com/images/videosplash.png" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Images Too Big?</title>
		<link>http://www.frankdeardurff.com/blog/web-images-too-big/</link>
		<comments>http://www.frankdeardurff.com/blog/web-images-too-big/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 17:44:53 +0000</pubDate>
		<dc:creator>Frank Deardurff III</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Cool Web Site]]></category>
		<category><![CDATA[Online Tips]]></category>
		<category><![CDATA[Web Resource]]></category>
		<category><![CDATA[computer tip]]></category>
		<category><![CDATA[web site mistake]]></category>
		<category><![CDATA[web site tip]]></category>
		<category><![CDATA[web strategy]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Bret Ridgway]]></category>
		<category><![CDATA[Human Interest]]></category>
		<category><![CDATA[Technology/Internet]]></category>
		<category><![CDATA[website mistake]]></category>
		<category><![CDATA[website tip]]></category>

		<guid isPermaLink="false">http://www.frankdeardurff.com/blog/?p=468</guid>
		<description><![CDATA[In my recent book &#8220;50 Biggest Website Mistakes&#8221; that I&#8217;ve just launched with Bret Ridgway, we talk about problems with website images one of them being website images being the wrong size and taking forever to load. If you&#8217;ve run into that issue you&#8217;ll appreciate this video. If you&#8217;d like to find out more about [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>In my recent book &#8220;<a href="http://50BiggestWebsiteMistakes.com">50 Biggest Website Mistakes</a>&#8221; that I&#8217;ve just launched with Bret Ridgway, we talk about problems with website images one of them being website images being the wrong size and taking forever to load.</p>
<p>If you&#8217;ve run into that issue you&#8217;ll appreciate this video. If you&#8217;d like to find out more about the book visit <a href="http://50BiggestWebsiteMistakes.com">http://50BiggestWebsiteMistakes.com</a></p>
<p><img src="http://frankdeardurff.com/images/videosplash.png" /></p>
<p>In this video I show you how to use <a href="http://toki-woki.net/p/Shrink-O-Matic/">Shrink-O-Matic</a> which is a free application you can download obviously I receive no commission for promoting it I simple think it is a good application you&#8217;ll find useful.</p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Upsell Utopia Or Upsell Hell?</title>
		<link>http://www.frankdeardurff.com/blog/upsell-utopia-or-upsell-hell/</link>
		<comments>http://www.frankdeardurff.com/blog/upsell-utopia-or-upsell-hell/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 16:23:13 +0000</pubDate>
		<dc:creator>Frank Deardurff III</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Online Tips]]></category>
		<category><![CDATA[Web Resource]]></category>
		<category><![CDATA[business tip]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[web strategy]]></category>
		<category><![CDATA[marketing tip]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[upsell]]></category>

		<guid isPermaLink="false">http://www.frankdeardurff.com/blog/?p=458</guid>
		<description><![CDATA[This has to be one of the most overlooked mistakes. And it&#8217;s not the fact that upsells are done wrong. The biggest mistake is that they’re not done at all. First, let&#8217;s clarify what an &#8220;upsell&#8221; actually is. An upsell is an offer made at the time of ordering to make additional sales to that [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.frankdeardurff.com/blog/upsell-utopia-or-upsell-hell/" title="Permanent link to Upsell Utopia Or Upsell Hell?"><img class="post_image alignnone" src="http://www.frankdeardurff.com/images/French-Fries.png" width="150" height="186" alt="Want fries with that?" /></a>
</p><p>This has to be one of the most overlooked mistakes. And it&#8217;s not the fact that upsells are done wrong. The biggest mistake is that they’re not done at all.</p>
<p>First, let&#8217;s clarify what an &#8220;upsell&#8221; actually is. An upsell is an offer made at the time of ordering to make additional sales to that visitor.</p>
<p>Think of it like this&#8230; If you&#8217;ve ever gone to a fast food restaurant such as McDonalds and you place your order for a hamburger and a drink they always ask &#8220;Do you want fries with that?&#8221;</p>
<p>That’s the best example of an upsell. Think about it &#8211; even if you order their combo meal they ask &#8220;Would you like an apple pie with that?&#8221;</p>
<p>You should have a predetermined upsell item to offer for any of the key items you sell. By doing this, you’re making a suggestion of something that would normally go along with that item that is a no-brainer for them to add without thinking. So they add it.</p>
<p>Of course, by applying this strategy you can increase your sales time after time. In many cases sales have increased dramatically. In one case we offered an upsell and 75% of the buyers took it.</p>
<p>We were selling a $97 product (<a title="Affiliate Tool Generator" href="http://www.affiliatetoolgenerator.com" target="_blank">Affiliate Tool Generator</a>) and upselling a bundled package for a total of $147 which is, of course, an increase of $50 per sale.</p>
<p>Just imagine if only 25% of 100 buyers took the upsell? Instead of making $9,700 you would make an additional $2,425 simply by<br />
suggesting a related item to go along with what they are already buying. The key thing is to make it a related item. You obviously would not offer them steak sauce if they were ordering a fish sandwich.</p>
<p>Another mistake is offering too many items. I&#8217;ve seen several websites where you go from one upsell page to another upsell to yet another upsell. Some call this “Upsell Hell”.</p>
<p>This strategy causes major confusion.</p>
<p>Just imagine you go to place the order and you are presented with a page with the upsell with two buttons, &#8220;Yes take the offer&#8221; or &#8220;No, I just want the one item&#8221; and then you go to another page with another offer and so on.</p>
<p>After some point you either get to place your order, get confused about what you are ordering, or just get frustrated and leave. Obviously this is not a good thing to have happen on your order page.</p>
<p>So be sure to increase your order totals by adding the upsell strategy to your sales process. Just be sure you follow the guidelines above.</p>
<p>This is an just one of the mistakes from my book &#8220;50 Biggest Website Mistakes&#8221; check it out at <a title="50 biggest website mistakes" href="http://50biggestwebsitemistakes.com" target="_blank">http://50biggestwebsitemistakes.com</a></p>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
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