From the category archives:

Marketing Tips

50 Biggest Website Mistakes

February 19, 2010

After a lot of writing, many revisions, and lots of updates my book that I have with my good friend Bret Ridgway is FINALLY complete. Our book is the “50 Biggest Website Mistakes we see online business owners make”, this book is my first in this series and Bret’s second.
Bret has a book title 50 [...]

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Upsell Utopia Or Upsell Hell?

Thumbnail image for Upsell Utopia Or Upsell Hell? January 8, 2010

This has to be one of the most overlooked mistakes. And it’s not the fact that upsells are done wrong. The biggest mistake is that they’re not done at all.
First, let’s clarify what an “upsell” actually is. An upsell is an offer made at the time of ordering to make additional sales to that visitor.
Think [...]

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50 Coolest Marketers

December 18, 2009

I was surprised to get a Google Alert this evening stating that I had made Red Hot Copy’s 50 Coolest Marketers list. This is quite an honor for me to be recognized along with many of friends and several marketers I look up too. Thanks Lorrie for the honor of being on your 2009 list!
If [...]

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Order & Submit Buttons

December 5, 2009

I see this mistake quite a bit or maybe I don’t! So many times I see order buttons and form submit buttons that don’t appear to be buttons.
Many web designers will make great looking graphical buttons to “match” the design of the rest of the site. While these buttons might look nice they aren’t always [...]

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A Fun Test

October 30, 2009

Ok this video proves two things – Test Everything and remember to make it fun.

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