From the category archives:

conversion

Upsell Utopia Or Upsell Hell?

Thumbnail image for Upsell Utopia Or Upsell Hell? January 8, 2010

This has to be one of the most overlooked mistakes. And it’s not the fact that upsells are done wrong. The biggest mistake is that they’re not done at all.
First, let’s clarify what an “upsell” actually is. An upsell is an offer made at the time of ordering to make additional sales to that visitor.
Think [...]

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Order & Submit Buttons

December 5, 2009

I see this mistake quite a bit or maybe I don’t! So many times I see order buttons and form submit buttons that don’t appear to be buttons.
Many web designers will make great looking graphical buttons to “match” the design of the rest of the site. While these buttons might look nice they aren’t always [...]

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Mistakeable Guarantee

June 23, 2009

This is a common mistake on many websites and that is either a non-existant or weak guarantee.
There are many misconceptions about using a guarantee on the website. I’ve heard some discussion about the fact that if they add a guarantee to their website they are afraid that brings to light the possibility that the buyer [...]

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Website Video Mistakes

June 12, 2009

With more people using video on their website I see this next mistake over and over again.
First let me state that I think use of video on your website is a good idea, as long as it is done correctly.
Many times we see video that has been put on the page below the fold of [...]

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Free Transcription Teleseminar

February 13, 2009

On Thursday February 26th , 2009 4pm Eastern I will be interviewing Janette Buckhaulter of Success Transcripts about the most asked questions regarding turning your audio into income.
This is a free call to listen live simply visit http://www.ThatOneTranscriber.com and submit your question enter your name and email.
We will be sharing details of ways transcripts can [...]

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